Waking up with Pavlokâ??s wrist-shocking wearable alarm clock

I can’t help but think about shock collars when I wrap the bright orange silicone around my wrist. They’ve always seemed fairly cruel. And yet, here I go, putting one on myself — not for barking or wandering out of the yard, but for the crime of having a hard time getting my butt out of bed at 6AM. And while I certainly have more agency in the matter, the comparison isn’t entirely inappropriate. After all, even the name “Pavlok” brings to mind a pack of dogs salivating in anticipation of mealtime. What the name is meant to invoke is a sort of forced conditioning. The full version of the hardware is designed to curb all sorts of bad habits, with a “manual zap” button users press when bad thoughts enter their head.

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