Toyota’s VR drive through a Syd Mead-created world is a near-future trip

How do you convince a potential car buyer your vehicle is a future-focused choice? One way is to get one of the most iconic creators of cinematic futurescapes to help you build a virtual world that people can drive the car through themselves. Toyota enlisted Syd Mead, the creative visionary behind Blade Runner and Tron‘s vehicles, architecture and more. Mead provided concept art and designs for Toyota’s VR Prius Prime experience at Disrupt SF 16, which I tried out myself in a sneak preview earlier today. The demo includes a Tilt Brush-like immersive artistic creation component, followed by a “4D” VR ride.

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