Please reconsider before buying this wooden Jim Beam watch

Fine whiskey and expensive watches are two things that go together — both are pricey luxury items that cater to a very specific and overly affluent demographic, and are, for better or worse, associated with the advertising-built image of the so-called "modern gentlemen." If you picture a wrist with a fancy watch, it’s easy to see a smokey glass of scotch in the attached hand (and vice versa)

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