New digital medium format mirrorless adds to Fujifilm’s retro charm

Fujifilm is riding high on its strategy of taking camera classics and reinventing them for the modern era, and now it has a new mirrorless medium format camera system that’s likely to win a lot of pseudo-nostalgic interest from photography buffs. The Fujifilm GFX camera system will debut with the GFX 50S, a mirrorless digital camera with a huge 51.4MP, 43.8×32.9mm sensor, as well as six Fujinon GF Lenses that will be introduced throughout 2017. The camera itself should hit stores beginning in early 2017, too. It’s a big deal because the mirrorless design will help shave a lot of weight and size off the camera body vs. traditional digital and film medium format systems, while also making it possible to create much larger prints from images captured by that huge sensor.

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