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Netflix built a tool to gauge real-world video quality
It wants to know how good its streaming looks for the human eye. Netflix created the tool, it's not hoarding the technology for itself. It's releasing the software as open source code, both to let other companies test their videos and to help tackle remaining questions (such as how viewing conditions affect the image). If this pans out, you could see video services of all kinds fine-tuning their streaming to deliver consistent picture quality, no matter what movies and TV shows you enjoy.