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Hasselblad's X1D could change mirrorless cameras forever
Hasselblad's new X1D is the first mirrorless camera with a medium-format sensor, and also the company's cheapest camera. It's also surprisingly small. Now Hasselblad is fighting back with the world’s first-ever medium format mirrorless camera, putting a humongous sensor into a body not much bigger than current mirrorless offerings. And though $9,000 is certainly not cheap, it’s much cheaper than anything else Hasselblad offers, while being different enough from the mirrorless competition that there isn’t really anything else you can directly compare it to.