Get ready for new Beats (wireless?) headphones at the iPhone event

That’s what we call a teeny tiny fuckup. Beats sent a press release to iGen.fr and other French media outlets saying that they should expect new Beats products on September 7 during Apple’s press conference. There was also a screenshot of the official Apple media invite so that it was 100% clear for everyone that Beats was talking about Apple’s event. But this leak is interesting for a few reasons. Apple doesn’t usually take the time to talk about Beats products during its press conferences. And yet, while Apple acquired Beats to build Apple Music, the company hasn’t killed Beats’ headphones business. You can walk into an Apple Store and buy all sorts of Beats headphones.

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