Fitbit's new fitness trackers are all about personalization

Fitbit is updating two of its most popular fitness trackers. The new waterproof Flex 2 and heart rate-tracking Charge 2 are available now up for preorder and will officially go on sale in the coming weeks. With the Charge 2, Fitbit redesigned its Charge HR with a larger display that makes the tracker look and feel more like a fitness-focused smartwatch. It has the same heart rate monitoring capabilities and smartwatch-style notifications (for incoming calls and texts) as its predecessor, but the bigger display combined with the overall slimmer band make the tracker feel a lot less clunky. The tracker is also much more customizable than previous versions — you can easily swap out the bands (it comes in black, teal, blue and purple variations) and customize the watch face. Fitbit will also sell additional leather bands (in brown, indigo and pink) for $69.95.

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