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Amazon said to plan cut-rate streaming music for Echo devices
Amazon wants to do what it does best, selling subscriptions with a competition-beating value prop. This time around, it hopes to provide a subscription music streaming service for $4 or $5 per month, with the catch being that only Amazon Echo owners would be able to use it, according to a new report from Recode. A cut-rate rival to Spotify, Apple Music et al. might be an interesting offer for Amazon to field, even if it is locked to a certain subset of hardware. Prime subscribers know that Amazon already offers a streaming music service with a fairly extensive catalogue available on Echo speakers. The Prime Music offering means that members of Amazon’s annual subscription shipping and perks package can basically ask Alexa to play whatever artist they like and Echo will deliver right away. Its main limitation is that it doesn’t offer anywhere near as extensive a catalog as the competition, which is something the new service would look to correct.