Adidas will open a new robot-staffed shoe factory in Atlanta in 2017

Your next Adidas runners might be made in America – by a robot. The shoemaker revealed more details today about its coming ‘Speedfactory,’ which it previously announced would be coming to the U.S. in 2017. The factory will call Atlanta home, and feature 74,000 square feet of robot shoemaking capability, with full operational status target for the end of next year. The factory has an output capacity of 50,000 Paris of shoes per year, which is only a small slice of its overall annual shoe shipments. But the Atlanta facility will be Adidas’ second Speedfactory, joining the original in its home territory of Germany. Humans will benefit, too: The company says that it will create about 160 jobs for people overseeing the factory, too.

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